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아이디

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책소개

ARMY is a community of taste, and BTS is their common denominator. This book started from the wish to apply the perspective of a cultural studies scholar in order to investigate the fandom ARMY as a most ardent outcome to arise from a “community of taste.” On a personal level, the most pressing question was which vantage point to assume for myself. While research is a language of rigorous logic, criticism is a language of warm interpretation―or in the words of Terry Eagleton, “a sensitivity to the thickness and intricacy of the medium.” If research is to approach something through objectivity and tested theories, this book can be understood as a work of criticism for general readers, written by an Aca-Fan (academic and fan) who lets her affection shine through. BTS and ARMY Culture illuminates how ARMY, which is a kind of imaginary community of BTS-loving fans, has created epistemic distance towards standard K-pop culture and cements BTS’ status in global mainstream music via tangible fan practices. To this aim, I analyze social media and online fan communities that serve as discursive spaces for ARMY, and observe in particular how ARMY forges BTS’ cultural status by compromising and negotiating with mass media that hold cultural power. This book revolves around these general aspects, and rather than posing as a work of theoretical criticism, its identity resembles an archival document that captures the dynamics of ARMY in the contemporary cultural landscape. For ARMY, I hope that this book is valuable as a neat documentation of their achievements. To those who are curious about ARMY, I hope that this book can serve as a ‘full-scale anatomy of ARMY.’

저자소개

중앙대학교에서 영화를 강의하며 영상물등급위원회 영화소위원회 위원으로 활동하고 있다. 이화여자대학교에서 이학사, 미국의 칼아츠대학원에서 영화연출로 예술학 석사, 중앙대학교 첨단영상대학원에서 영화이론으로 영화학 박사학위를 받았다. 단국대학교 영화콘텐츠전문대학원 초빙교수, 한남대학교 멀티미디어 학부 전임강사, 연세대학교 강사 등을 지냈다.  박사학위논문은 “파국과 영화: 21세기 영화에 나타난 파국의 감정구조”(2015)다. 포스트휴먼, 영상문화와 현대성의 관계, 뉴미디어 시대의 대중문화 연구에 관심을 가지고 있다.

목차

Translator’s Preface   
Author’s Preface   
 
01 Started from the Bottom of K-pop    
Idols and Their Fandom as Political Symbols   
Out of a Thorny Path    
 
02  Voting Culture     
Hashtag Voting   
The Dark Side of K-pop Voting Culture    
 
03  ARMY, the Best Promoter     
ARMY’s Strength Made the Band 
Hashtag Campaigns   
Thread Campaigns  
You Stream? We Buy!   
ARMY Invasion of US Radio  
“It’s BTSpop, not K-pop”
 
04 Fandom of diversity   
The Visibility of Middle-aged and Male Fans     
The LGBTQ Community    
Bond between Minorities   
Learning about Blackness    
Appealing to Intellectuals    
 
05 Beyond the Language Barrier     
Shaking up Western-centric Language Hierarchies    
ARMY Hangul Day     
Citi Field Concert Review by a Visually Impaired Girl 
BTS Singing in Korean    
Fan Translators   
 
06 The Social Expansion of Fandom Culture    
The Growth Narrative that Moves ARMYs    
Charity Culture  
ARMY are the Faces of BTS: Fandom Campaigns   
 
07 The Cultural Politics of Fandom     
Fandom and Misogyny    
Racism in the Fandom   
The Ecosphere of K-pop Fandoms and ARMY     
Fandom: A New Force in the Music Industry    
ARMY as Citizens of the Neo-liberal Era     
 
References    
Author     
Translators    

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